We start with people, and design experiences to serve as
economic engines.trend-setters.measurable impact.lasting value.

At Toada we begin with the person: their needs, behaviour, culture and lived experience. We translate that understanding into structured experiences that serve defined strategic objectives, build integrated operating models around them, and embed impact measurement from the moment of design, so the initiative keeps returning economic, social and cultural value long after launch.

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Who we are

A consulting firm that starts with people, and treats experience as an economic engine

Toada is a Saudi consulting firm working at the intersection of culture, experience and economic value creation. We understand the person, the market and the culture, turn that understanding into integrated strategies, experiences and operating models, and structure initiatives as value-generating platforms, so institutions move from strategy to quantifiable results and long-term value.

Vision

To enrich people's lives by being the catalyst that turns experience-led value creation into a key economic driver of lasting value.

Mission

To enable institutions to turn their strategic goals into measurable results, by designing integrated operating models and experience systems that connect culture, the economy and sustainable impact.

Services

One lifecycle, from vision to structured impact

We work in a single lifecycle: define the strategy, design the experience, then deliver and measure it. Every initiative starts with the people it serves and is built to be measured, repeated, and to keep creating value after launch.

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Human Centric

People are the culture. Every model we build starts from the person: their identity, their needs, the drivers of their behaviour, and the shift the institution wants to achieve.

Phase 01

Strategize

Strategize

We turn benchmarking, market intelligence and feasibility analysis into a clear, evidence-based direction — so an institution knows where to invest, and can prove the case, before it commits budget.

Research

We combine technical tools, industry expertise and subject-matter specialists to uncover insights and identify real opportunities.

  • Benchmarking
  • Trend analysis & forecasting
  • Market research
  • Topic research
  • Experience blueprint design
  • Highest & best use assessment
Strategy development

We turn insights into focused, actionable strategies aligned with the entity's objectives, mandate and strengths.

  • Conceptual ideation
  • Strategy formulation
  • Performance measures & KPIs
  • Risk identification
  • Stakeholder segmentation
  • Financial feasibility & allocation
Digital solutions

We identify where technology and data create the greatest value and select the right solutions from the outset.

  • Data management planning
  • Digital experience design
  • AI & IoT technologies
  • Data analytics
Partnerships

Mapping the right connections for greater impact: stakeholders, partners, sponsors and suppliers.

  • Partnership identification
  • Supplier selection
  • Partnership model design
  • Business case development

Phase 02

Conceptualize

Conceptualize

We turn strategy into a design that can be built: the visitor experience, the operating and business model, the partnerships, the procurement, and the team that will deliver it.

Implementation planning

Turning strategy into practical roadmaps: visitor experience, scenarios, resources, procurement, communications and risk.

  • Visitor experience design
  • Scenario planning
  • Implementation roadmap detailing
  • Resource planning
  • RFP & requirements development
  • Communication house development
  • Risk mitigation & management planning
Human capital

Building the capabilities behind successful delivery through training, onboarding, coaching and specialist resourcing.

  • Training & development
  • Personnel onboarding
  • Expert outsourcing
  • Experience governance design
Digital solutions

Designing the digital layer of the experience: how audiences interact, how data moves, and where AI genuinely adds value.

  • Data management planning
  • Digital experience design
  • AI & IoT technologies
  • Data analytics
Partnerships

Designing partnerships that bring ideas to life, with clear models for what each party brings and gains.

  • Partnership identification
  • Supplier selection
  • Partnership model design
  • Business case development

Phase 03

Perform

Perform

We run delivery and measure it — activating the plan, leading the PMO, tracking performance against the KPIs set at the start, and reporting the economic, social and cultural impact so the platform improves each cycle.

Performance management

Measuring what matters as it happens: activation, reports, dashboards and impact assessment.

  • Implementation activation
  • Report design & activation
  • Dashboard design & activation
  • Impact assessment
Project Management Office

Holding delivery together across the portfolio, from governance to closeout.

  • PMO setup & governance design
  • PMO operation & delivery oversight
  • Portfolio & programme planning
  • Integrated risk, issue & change control
  • Executive reporting & escalation
  • Vendor & contract performance
  • Benefits realisation & closeout
Human capital

Putting the right capabilities into action where they are needed, while enabling teams to stay accountable.

  • Training & development
  • Personnel onboarding
  • Expert outsourcing
  • Experience governance design
Digital solutions

Powering delivery through digital: implementing and optimising the tools that turn real-time data into better decisions.

  • Data management planning
  • Digital experience design
  • AI & IoT technologies
  • Data analytics

Start a conversation

Tell us where your initiative stands, and we will tell you which phase to start from.

Contact us

Contact

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Office

Al Aqiq, Riyadh

Kingdom of Saudi Arabia

Open in Google Maps

Business hours

Sunday – Thursday, 9:00 AM – 5:00 PM