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Our team

Mohammed Allan

Managing Partner

One of Saudi Arabia's foremost leaders in event strategy and execution, with over 25 years shaping the Kingdom's largest business, social and cultural events.

Rasha Dbeissy

Arts & Culture Director

A creative-economy specialist with 15 years in theatre, cultural programming and performance art, leading initiatives that empower local talent and connect Saudi culture to the world.

Reham A. Tarboush

Project Director

Over 20 years across events, hospitality and marketing, having led major national and global programmes including Misk Global Forum, Saudi Founding Day and Expo 2020 Dubai.

Hassan Abusalah

Director, Strategic Content & Narrative

Over 20 years across print, broadcast and digital media, including MBC Group and Al-Hayat, and led the digital launch of the Saudi Cultural Channel.

Tariq Abu Foudeh

Consulting Director

Tariq has more than 20 years of experience leading strategy, transformation and digital solutions across government, real estate, industry, mining, events and manufacturing, including the design and running of TMO, EPMO, PMO and SMO offices.

Hala Al-Mezainy

Growth Director

Over 18 years in business development and project management, with a strong technology background delivering high-impact projects across banking, healthcare and technology.

Reem Alharbi

Manager, Digital Solutions

Twenty years in digital transformation, leading digital assessments and technology-driven strategies that deliver sustainable, high-impact results.

Muhja Alammari

Business Development Manager

Business Development Manager with over nine years of experience in consulting, opportunity development, and strategic partnerships, and project management bringing a multidisciplinary perspective to turning opportunities into value through tailored consulting solutions.

Mona Bashatah

Cultural Consultant

A cultural consultant and producer specialising in cultural programme development, exhibition production and turning cultural concepts into structured public experiences.

Ferass Al Tubi

Project Consultant

A cultural-management specialist with over a decade in policy, strategic growth and cross-border cultural diplomacy across national institutions.

Rami Alzahrani

Senior Consultant

Over eight years supporting government and private entities in the planning, governance and delivery of complex projects and large-scale programmes.

Adnan Shammout

Consulting Assistant Manager, ePMO

An industrial engineer with over five years supporting government and private entities in the planning, governance and delivery of programmes.

Omar Alnabelsi

Management Consultant

A management consultant supporting strategic initiatives and operational improvement, with strength in process design and governance frameworks.

Nasser Alsahali

Project Manager

Nasser Alsahali is a PMP-certified Project Manager with over six years of experience in construction, retail development, commercial fit-out and F&B projects across Saudi Arabia, leading delivery from planning and design through execution and handover.

Yasser Musallam

Project Manager

Yasser Musallam is an architect and project manager with over seven years of experience delivering interior fit-out and construction projects across Saudi Arabia, coordinating projects from concept and design through execution and final delivery.

Hanan Nassan

Senior Manager

Over ten years in strategy development, organisational transformation and execution management across government, semi-government and private sectors.