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Our team
Leaders and consultants who have combined strategy, culture and delivery across the Kingdom's most prominent national initiatives.
Mohammed Allan
Managing Partner
One of Saudi Arabia's foremost leaders in event strategy and execution, with over 25 years shaping the Kingdom's largest business, social and cultural events.
Hala Al-Mezainy
Growth Director
Over 18 years in business development and project management, with a strong technology background delivering high-impact projects across banking, healthcare and technology.
Rasha Dbeissy
Arts & Culture Director
A creative-economy specialist with 15 years in theatre, cultural programming and performance art, leading initiatives that empower local talent and connect Saudi culture to the world.
Reham A. Tarboush
Project Director
Over 20 years across events, hospitality and marketing, having led major national and global programmes including Misk Global Forum, Saudi Founding Day and Expo 2020 Dubai.
Joanna Ihoshyna
Business Development Director
Over 15 years across innovative startups, retail and events, with a PhD in Middle Eastern Studies; she shapes Toada's product portfolio and business development strategy.
Hassan Abusalah
Director, Strategic Content & Narrative
Over 20 years across print, broadcast and digital media, including MBC Group and Al-Hayat, and led the digital launch of the Saudi Cultural Channel.
Reem Alharbi
Manager, Digital Solutions
Nine years in digital transformation, leading digital assessments and technology-driven strategies that deliver sustainable, high-impact results.
Mona Bashatah
Cultural Consultant
A cultural consultant and producer specialising in cultural programme development, exhibition production and turning cultural concepts into structured public experiences.
Ferass Al Tubi
Project Consultant
A cultural-management specialist with over a decade in policy, strategic growth and cross-border cultural diplomacy across national institutions.
Hanan Nassan
Senior Manager
Over ten years in strategy development, organizational transformation and execution management across government, semi-government and private sectors.
Rami Alzahrani
Senior Consultant
Over eight years supporting government and private entities in the planning, governance and delivery of complex projects and large-scale programmes.
Adnan Shammout
Consulting Assistant Manager, ePMO
An industrial engineer with over five years supporting government and private entities in the planning, governance and delivery of programmes.
Omar Alnabelsi
Management Consultant
A management consultant supporting strategic initiatives and operational improvement, with strength in process design and governance frameworks.
Muhja Alammari
Business Development Manager
Over nine years in business development, client engagement, proposals and strategic partnerships across consulting solutions.