KSA–China Culture, Tourism & Commerce Forum

About:

Client: Strategic Collaboration – Toada Consulting, BOP Consulting (UK), and Key Chinese Partners

Scope of Work: Cultural Diplomacy, Representation, and MoU Facilitation| June 2025

The Opportunity:

The Shanghai signing of a landmark Memorandum of Understanding marked more than an agreement—it was a pivot from aspiration to execution. By aligning Saudi Arabia, the UK, and China in a trilateral partnership, the MoU established a shared platform to advance cultural diplomacy, unlock economic opportunities, and drive creative innovation on a global scale.

Our Contribution:

• Toada positioned Saudi Arabia’s creative economy at the forefront of Asia’s most influential MCN and digital commerce ecosystem. We:
• Represented the Kingdom on a global stage, showcasing Vision 2030’s cultural and creative transformation.
• Co-designed and delivered the special panel discussion for KSA–China Culture, Tourism & Commerce Forum, spotlighting investment potential.
• Provided thought leadership on cultural transformation as a driver of economic growth.
• Enabled direct engagement with 100+ global leaders, 150+ brands, and top-tier MCN agencies.
• Facilitated a trilateral cultural policy and business work plan that bridges Saudi–UK–China priorities.

The Impact:

What began as diplomacy is now a blueprint for cultural and commercial collaboration. By connecting Saudi Arabia’s creative economy with international players, Toada helped transform a strategic dialogue into a living platform—one that advances national ambitions, strengthens global partnerships, and sets the stage for new industries to emerge.