Life-Changing Experience

About Us

Toada, rooted in an Arabic term that signifies thoughtfulness and deliberation, reflects our core philosophy of meticulous planning and flawless execution. This approach is the foundation of our event and cultural consultancy practice, ensuring that every project we undertake is guided by a deliberate strategy and results in extraordinary outcomes.
As event strategists and cultural advisors, we craft experiences that leave a lasting impact on both clients and their audiences. By integrating the essence of Toada into every aspect of our work, we meticulously plan and execute each detail, transforming every project into a masterpiece of innovation and cultural significance. Our dedication to fostering a vibrant creative economy drives us to make every event and cultural project a profound and transformative life-changing experience.

We understand that in the fast-paced world of event and cultural project management, common challenges often prevent events and cultural projects from reaching their full potential. Miscommunication among stakeholders, lack of strategic vision, difficulty measuring success, innovation hurdles, budget constraints, short-sighted planning, and sustainability issues can lead to chaos and poor attendee experiences.

At Toada Consulting, we are committed to transforming the landscape with disruptive solutions and state-of-the-art tools, ensuring that every event we touch becomes a powerful catalyst for cultural, economic, and social change. Operating on a global scale, we collaborate with governments, support agencies, and creative businesses, leveraging both public and private resources to create environments that enable the creative sector to thrive.

Our Mission is to address these challenges through
our three core services: Strategize, Design, and Perform. We offer strategic insights, innovative methodologies, proprietary dashboards, and AI-driven tools to create impactful, measurable experiences that inspire and engage. By demonstrating the impact of your initiatives and identifying opportunities for growth, we help you build a sustainable, long-term strategy that ensures your projects’ success.

Our Vision is to lead the field of event research and cultural consultancy, distinguished by our unique ability to fuse strategic insight with creative excellence. We aim to shape the future of the creative economy by forging strong partnerships with both public and private sectors, crafting unforgettable experiences that not only meet but exceed expectations, and leaving a lasting legacy.

Market Research and Event Strategy

With Toada Consulting, early planning is transformed into an opportunity to innovate and craft unique, impactful experiences that truly resonate with your audience.

Stakeholder Insight & Strategic Alignment: Gain a comprehensive understanding of key stakeholders, sharpen both short-term and long-term strategic visions, and build strong synergy between strategic visionaries and the on-ground team using the Event Canvas Methodology.
Comprehensive Market Analysis: Benefit from in-depth market analysis, trend insights, competitive benchmarking, and a detailed SWOT analysis to establish a solid foundation for success.
Audience Engagement Optimization: Gather detailed attendee demographics and conduct stakeholder network mapping with audience segmentation to maximize engagement and impact.

Event Concept and Human Capital Empowerment

From crafting compelling RFPs to developing comprehensive technical and creative blueprints, we meticulously plan and execute every detail to ensure a seamless, impactful, and engaging experience for all stakeholders. Our process includes:

RFP Development: Create strategic, visually appealing RFPs to attract top vendors and partners.
Technical Specifications: Outline detailed setup configurations and integration strategies.
Creative Set Design: Develop a comprehensive blueprint, including venue layout and 3D designs, to guide the vendor’s implementation.
Communication Strategy: Craft key messages tailored to resonate with all stakeholders.
Event HR Structure: Design robust HR structures, job descriptions, and training programs to enhance staff skills and productivity.
Talent Acquisition: Support in recruiting top talent.
HR Performance Management: Implement performance management structures to maximize productivity and satisfaction.

Partnership Development, Project Management and Event Analytics

We excel in forging strategic partnerships creating a robust support network for your events. Our comprehensive project management ensures seamless execution, while our advanced AI-driven analytics provide actionable insights to measure success and refine future initiatives. Here’s how we do it:

Strategic Partnership Development: Identify and plan strategic partnerships with private, public, and semi-public organizations to strengthen event support.
Partnership Outcomes Tracking: Develop a detailed plan to monitor and evaluate the outcomes of these partnerships, ensuring they meet strategic goals.
Unified Communication Management: Manage communication and expectations across all levels, ensuring a cohesive and unified vision for the event.
Events Dashboard Utilization: Oversee the planning, execution, and delivery of events using dashboards to ensure they meet KPIs and execution standards.
AI-Powered Analytics: Lead acquisition and data analytics efforts, using advanced AI to analyze attendee behavior, engagement, and operational efficiency.
Budget and Spending Oversight: Monitor event spending and manage the budget in collaboration with the selected vendor and relevant internal staff.
In-Depth Impact Analysis: Conduct comprehensive impact analysis of event data to uncover trends, measure success, and guide future strategies.

Toada presents the Event Canvas,

a globally-trusted tool for event owners and creative leaders

The Event Canvas is a visual chart with elements describing an event’s promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.
The Event Canvas was created by Ruud Janssen and Roel Frissen and builds on the visual framework initially proposed by Alexander Osterwalder’s Business Model Canvas and based on the earlier work on Business Model Ontology.

SUCCESS STORIES

Let's keep in touch

hello@toada.consulting

Regus – Riyadh, Fazarri Sq
Al Safarat, Northern Gate, Riyadh 12512, Saudi Arabia